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Juventus claims first with Netflix partnership

Italian Serie A champion Juventus has claimed a first for the football market by entering into a partnership with online streaming service Netflix.

Under the deal, Netflix will produce a four-part documentary series on the Turin club. The series will consist of hour-long episodes and is scheduled to be released in early 2018.

“It’s a source of pride that Juventus is the first football club to be the subject of a Netflix Original Docuseries,” Federico Palomba, co-chief revenue officer at Juventus, said.

“Collaborations of this kind confirm our passion for innovation and being, in every sense, a sport entertainment brand. In this way, we are determined to reach Bianconeri fans across the world and millions of Netflix users, who thanks to this docuseries can get to know Juventus from every angle.”