K Plus of VSTV, a joint venture between national broadcaster VTV and French pay-television broadcaster Canal Plus, has retained rights to the English Premier League in Vietnam after agreeing a sublicensing deal with the MP & Silva agency.
The agreement runs across the 2016-17 to 2018-19 seasons of the top division of English football. K Plus has been broadcasting the Premier League since 2010, and MP & Silva said subscribers will be able to view all 380 matches per season on its channels.
MP & Silva in November agreed a deal for the league’s rights from 2016-17 to 2018-19, covering the territories of Vietnam, Chinese Taipei, Mongolia, the Pacific Islands and South Korea.
Earlier this month, the Vietnam Pay Television Association (VNPayTV) maintained it would not go beyond a 20 per cent increase in the fee for the next set of broadcast rights to the Premier League.
The Thanh Nien News website said VNPayTV failed to agree terms on a new deal with MP & Silva, adding that K Plus offered less than the Association to win the contract.