Lagardère Sports renews rights deals with ATP 250 events

Lagardère Sports, the sports marketing division of conglomerate Lagardère, has secured extensions to media distribution rights deals for ATP 250 men’s tennis tournaments in ‘s-Hertogenbosch, Quito and Shenzhen.

Lagardère Sports will offer individual solutions for tournament partners, as well as distribution platforms and dedicated sales approaches for the event sponsors.

The ATP Ecuador Open takes place in the country’s capital of Quito, while the Shenzhen Open runs in Guangdong Province, China. The Dutch city of ‘s-Hertogenbosch plays host to the ATP’s Ricoh Open.

The extended deals come after Lagardère Sports last week also secured similar agreements for the ATP 250 men’s tennis tournaments in Munich, Germany, and Sao Paulo, Brazil.