The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.
Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.
Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.
Lagardère Sports agreed to pay an increase of about 50 per cent for international Asian Table Tennis Union rights in its renewal at the end of last month.
Conmebol, the governing body for South American football, is hoping for a solid increase in the value of its global Copa Libertadores and Copa Sudamericana commercial rights.
Football Federation Australia earned a substantial increase in the value of its international media rights in a deal with the IMG agency last month.
OTT operator LeSports’ latest financing round could be at risk if rights-holders take legal action over missed payments, TV Sports Markets understands.
Lagardère Sports last month agreed to distribute international media rights to events organised by the Football Association of Thailand.
Lagardère Sports has completed 18 free-to-air deals in sub-Saharan Africa for the 2017 Africa Cup of Nations, pushing deals over the line with discounted prices and the inclusion of several other tournaments.