Lagardère Sports

Latest Features

Frank Dunne and Callum McCarthy take a look at the implications of the dispute between the Confederation of African Football and its global sales agency Lagardère Sports.

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Ahmad Ahmad, the president of the Confederation of African Football (Caf), has refused a request from the Lagardère Sports agency to address the recent termination of the two parties’ agreement at the or…

The Lagardère Sports agency, official marketing partner of the Polish Football Association (PZPN), has agreed a deal with Onefootball for the digital platform to offer live streaming of Polish Cup fixtures.

The Confederation of African Football (CAF) today strongly defended its move to terminate Lagardère Sports’ 12-year global media and sponsorship rights contract, describing it as a “legal consequence” of rec…

The immediate economic impact of the move by the Confederation of African Football to cancel its global media and sponsorship rights agreement with the Lagardère Sports agency was today outlined by Lagardère, a…

Features

Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.

Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.

Lagardère Sports agreed to pay an increase of about 50 per cent for international Asian Table Tennis Union rights in its renewal at the end of last month.

Conmebol, the governing body for South American football, is hoping for a solid increase in the value of its global Copa Libertadores and Copa Sudamericana commercial rights.

Football Federation Australia earned a substantial increase in the value of its international media rights in a deal with the IMG agency last month.

OTT operator LeSports’ latest financing round could be at risk if rights-holders take legal action over missed payments, TV Sports Markets understands.

Asian Football Confederation media rights in the Indian subcontinent are likely to remain steady or fall in value, with no deal in place for the 2017 to 2020 cycle.

The Asian Football Confederation said this week there were three main reasons why the value of its media and marketing rights would increase in the next cycle.

Lagardère Sports last month agreed to distribute international media rights to events organised by the Football Association of Thailand.

Lagardère Sports has more than doubled its fee to renew its commercial rights to the Association of Southeast Asian Nations Football Federation’s biennial national team tournament.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

Lagardère Sports and Mediapro deals illustrate the inroads international agencies continue to make in the Latin American sports-rights market.

Two recent media-rights deals agreed by USA Track & Field, the governing body for US athletics, continue the upturn in commercial fortunes of an organisation which nearly went bust in the 1990s.

Agency Lagardère Sports has paid a slight increase to acquire international rights to Concacaf events.

Lagardère Sports has completed 18 free-to-air deals in sub-Saharan Africa for the 2017 Africa Cup of Nations, pushing deals over the line with discounted prices and the inclusion of several other tournaments.

German bank Deutsche Kreditbank (DKB) took the unusual step of acquiring International Handball Federation World Championship media rights this month.

Second-round bids for Portuguese Primeira Liga international rights have once again fallen below Sport TV’s expectations, despite a five-way agency shootout.

The Asian Football Confederation ends nearly two years of speculation and confirms the extension the World Sport Group agency negotiated to its existing deal is dead.

Sports broadcaster Eurosport is thought to have faced no real competition for the rights in the UK and Ireland to the 2017 and 2019 Africa Cup of Nations.