LaLiga, the governing body of Spanish club football, has opened a new tender process for broadcast and digital media rights.
The rights on offer relate to packages seven and 10 of LaLiga’s rights-selling process for the three seasons from 2016-17 to 2018-19.
The two non-exclusive packages of rights comprise a package of pay-television rights for up to 10 live second-tier Segunda Division matches, and a package of 90-second clips for online exploitation.
The Mediapro agency last month acquired the remaining two packages of LaLiga top-tier domestic rights for the three seasons from 2016-17 to 2018-19. LaLiga said Mediapro submitted the best bid of €17m ($18.7m) for package 2, which includes free-to-air rights to the second-pick live Copa del Rey match and first-pick semi-final, but doesn't include the final of the knockout competition.
LaLiga added that Mediapro submitted the only bid for package 5 – digital on-demand rights to all matches – and will pay €3m for this package. Earlier in the month, Mediapro acquired three packages of LaLiga rights for a total fee of €55.8m. The rights, covering the top-tier Liga, second-tier Segunda División and Copa del Rey, will be exploited on Gol, a new free-to-air sports channel that was launched by Mediapro in June.