LaLiga rights deals signed in European markets

LaLiga, which organises the top two divisions of Spanish football, has signed rights deals in Poland with international sports broadcaster Eleven Sports and pay-television broadcaster Canal Plus, while it has renewed agreements in Greece and Cyprus with pay-television operator Cosmote TV and telco PrimeTel, respectively.

The three-season deals for Eleven Sports and Canal Plus commence with the 2018-19 LaLiga season. The broadcasters will show five live matches each on an exclusive basis every week.

Eleven Sports and Canal Plus will alternate first picks each week, with both to show live action from every El Clásico match between Real Madrid and Barcelona.

The agreement also includes highlights and near-live clips for social media for the two broadcasters.

Cosmote TV and PrimeTel’s deals cover the same three-season period, from 2018-19 to 2020-21.

The broadcasters will offer full action of 10 LaLiga matches per week, alongside related magazine programming. The new deal will also include clip rights, an addition from the previous package.

Cosmote TV and PrimeTel agreed the deals with the Asset Ogilvy agency, LaLiga’s rights distributor in Greece and Cyprus since 2009.