Cyprus

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Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Formula One rights in Greece will remain with incumbent rights-holders ERT and Cosmote in the next cycle, after a brief period of negotiation with local rights-broker, the Asset Ogilvy advertising agency

English Premier League rights in Cyprus will increase in value following a direct renewal with telco Cyta. The new three-season deal with Cyta, from 2019-20 to 2021-22, will be worth just under €1.5

The added content provided by the Nations League will push the value of Uefa national-team rights in Greece up by more than 30 per cent from 2018-19, TV Sports Markets understands.

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

Cypriot telco and pay-television broadcaster PrimeTel will show the home matches to Cyprus First Division side AC Omonia after renewing its contract until 2024

Pay-television broadcaster Novasports has retained rights in Greece and Cyprus for Euroleague Basketball’s two main competitions, EuroLeague and EuroCup.

Pay-television broadcaster Cyta has renewed its Premier League rights in Cyprus, with the league increasing the number of matches it will allow to be broadcast in the new cycle

Italy’s Lega Serie A last week announced new deals for its club-competition rights covering a host of markets.

Features

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.

English Premier League rights fell in value in Cyprus this week as the league offered broadcasters a smaller package in an attempt to combat piracy.

Cyprus’s weakened economy has caused a decline in the value of Uefa’s club football competitions for a second successive cycle.

Cypriot pay-television broadcaster CyTAvision has expanded its motorsport portfolio over the past month, striking two new deals.

The closure of Cypriot pay-television operator Lumiere TV has allowed IPTV service CyTAvision and telco PrimeTel to snap up rights to international and domestic football.

The Cyprus Football Association is to push ahead with its plan to create a television channel for the country’s football league despite three top clubs refusing to take part. The clubs believe they can get better fees through individual deals with broadcasters.

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