LaLiga sets deadline for new offers for free-to-air rights

LaLiga, the organising body of the top division of Spanish football, along with the Segunda Division and Copa del Rey knockout competition, has set a deadline of December 22 for offers concerning four domestic rights packages, after opening a new bidding process.

LaLiga this month said it would convene a new round of bidding for free-to-air packages one, two, three and four among the candidates who had previously submitted bids for these packages. The decision was made after the initial bids for the three seasons spanning 2016-17 to 2018-19 failed to meet the reserve price.

LaLiga today (Thursday) said the deadline for submission of new tenders is December 22 at 4pm local time.

LaLiga’s decision to re-tender the four packages came as a joint venture between telecommunications companies Orange and Vodafone was awarded a package of rights under a deal worth a minimum €300m ($318m).

Orange and Vodafone secured package eight in the tender process running across the 2016-17 to 2018-19 seasons. Package eight relates to a dedicated channel for bars and other public places. LaLiga said the €300m deal will be increased by a variable amount up to €30m over the three seasons.

Pay-television broadcaster beIN Sports had earlier secured the main package of domestic rights, dislodging telecommunications company Telefónica as the main rights-holder for domestic club football in the country. DTS Distribuidora de Televisión Digital, which is operated by Telefónica, acquired a smaller package of rights.

Through Mediaproducción, beIN Sports acquired package six, which included eight LaLiga games per match day, with one of those matches featuring either Real Madrid or Barcelona. The package also included one ‘Clasico’ match between Real Madrid and Barcelona each season plus “pay-per-view” rights for the Copa del Rey knockout tournament, according to beIN Sports. The deal is worth €1.9bn over three seasons, from 2016-17 to 2018-19, LaLiga said.

Mediaproducción is a joint venture between beIN Sports and the Mediapro agency. Local law mandated that only a Spanish company could acquire the rights.

DTS snapped up package five for €750m over the same three-season period. LaLiga said that the reserve prices for both packages had been exceeded. Through the DTS deal, Telefónica subsidiary Movistar will have the first choice of one match per round of fixtures.