African rugby union’s governing body, the Confédération Africaine de Rugby, appointed African media company LC2 Médias as its media partner in an agreement designed to boost the growth of the sport on the continent.
The partnership commenced in time for the conclusion last Saturday of national team tournament the Africa Cup. LC2 committed to obtaining coverage of the final and the third place play-off match between Tunisia and 2011 champions Kenya, including on Tunisian public-service broadcaster the Tunisian National Broadcasting Corporation. The matches were to be broadcast across 41 territories in total, and streamed globally via the LC2 website at www.lc2international.tv.
CAR president, Abdelaziz Bougja, said: “With LC2 Médias now on board we can capitalise on the increasing levels of interest in rugby across the continent and engage more fans than ever before in the journey for African nations to Rugby World Cup 2015 and in our other leading tournaments.”
Bernard Lapasset, chairman of rugby’s global governing body, the International Rugby Board, added: “Rugby in Africa continues to blossom and this exciting new deal will ensure that more people in Africa can engage with and enjoy a sport that is reaching out to record numbers of men, women and children across the region.”