Lega Serie A, the organising body of the top division of Italian club football, has launched its international media rights sales process for the three seasons spanning 2018-19 to 2020-21.
The Lega and its advisor, the Infront Sports & Media agency, have published the invitation to tender for international audio-visual rights to Serie A, the Coppa Italia and Supercoppa Italiana. The tender will open on August 11.
The official document has been issued after an international roadshow, a first for the league, where stakeholders were briefed on the process during meetings held in London, New York and Shanghai last month.
The ITT has been built on a regional approach, with rights being available on a global, continental or individual territory basis. The ITT includes 85 packages in total and interested parties can bid for a single package or for several.
The rights are offered on a platform-neutral basis and are split into six main packages. These are: Serie A, Coppa Italia, betting, in-flight/in-ship, ‘Pick’ and Italian Communities. The Pick package provides an opportunity to assign preferred Serie A matches to specific kick-off times and is applicable to Serie A only.
The final package is a dedicated Italian-language package specifically intended to serve Italian communities outside Italy.
All offers must be received by September 15 at 5pm CET.