Lega Serie A launches international rights tender

Lega Serie A, the organising body of the top division of Italian club football, has launched its international media rights sales process for the three seasons spanning 2018-19 to 2020-21.

The Lega and its advisor, the Infront Sports & Media agency, have published the invitation to tender for international audio-visual rights to Serie A, the Coppa Italia and Supercoppa Italiana. The tender will open on August 11.

The official document has been issued after an international roadshow, a first for the league, where stakeholders were briefed on the process during meetings held in London, New York and Shanghai last month.

The ITT has been built on a regional approach, with rights being available on a global, continental or individual territory basis. The ITT includes 85 packages in total and interested parties can bid for a single package or for several.

The rights are offered on a platform-neutral basis and are split into six main packages. These are: Serie A, Coppa Italia, betting, in-flight/in-ship, ‘Pick’ and Italian Communities. The Pick package provides an opportunity to assign preferred Serie A matches to specific kick-off times and is applicable to Serie A only.

The final package is a dedicated Italian-language package specifically intended to serve Italian communities outside Italy.

All offers must be received by September 15 at 5pm CET.