LeSports, which is operated by Chinese internet company LeEco, has acquired rights in Hong Kong and Macau to North American basketball league the NBA.
The five-season deal will commence with the forthcoming 2016-17 campaign and runs through to 2020-21.
LeSports marked its launch in Hong Kong last month by acquiring rights to the US Open grand slam tennis tournament, the 2016 edition of which concluded at the weekend.
The 2016-17 NBA regular season commences on October 25 with defending champion the Cleveland Cavaliers taking on the New York Knicks.