Indonesian football fans to get ‘world’s first’ personalised video app

Melbourne-based cloud video analytics vendor Linius has partnered with social network SportsHero to create the “world’s first” customisable sports channel for the Football Association of Indonesia’s (PSSI) official app.

The Linius technology allows a user to customise a video to show only content that is relevant to viewing preferences of individual users. For example, a user of the PSSI app will be able to search for and watch highlights of their favourite players, the best goals scored, or customise their viewing content based on virtually any criteria, such as shots on target, goalkeeper saves, injuries, substitutions, penalties, red cards and many more.

Linius chief executive Chris Richardson said: “This truly is a world’s first for soccer, or any sport for that matter, and we’re very excited to be working with SportsHero to provide every PSSI soccer fan with the ability to create their own channel.”

SportsHero is the exclusive provider and partner for PSSI’s official app, Kita Garuda. It believes the integration of Linius technology into the PSSI mobile app will increase user engagement and viewer numbers, “which in turn is expected to result in the generation of more substantive advertising revenue for both PSSI and SportsHero,” the company said.

Kita Garuda went live on the Apple app store and Google Play in June. PSSI has committed to an aggressive marketing campaign to get its fanbase to download the app, which will have access to live and recorded matches, and include access to the Indonesian national teams and its players. The aim is to expand the potential advertising and sponsorship revenue base through a wider audience and extended user engagement times.

Following the successful launch of the app, SportsHero intends to pursue further agreements with other leading football and sports leagues across Asia and globally.

The PSSI is one of the world’s largest sports federations, owned and controlled by the Indonesian government, and with a fan base of 80 million fans over four leagues and 128 teams.

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