Australia’s Multi Channel Network has agreed a deal to represent the advertising interests of pay-television broadcaster beIN Sports in the country.
Under the deal, MCN will be “responsible for the advertising interests” of beIN Sports’ three television channels and digital assets in Australia.
Since March, BeIN Sports’ channels have been available to pay-television operator Foxtel’s sports subscribers at no additional cost.
BeIN Sports has rights in Australia to football’s Uefa Champions League and Europa League for three seasons, from 2015-16 to 2017-18.