Mediapro snaps up rights to remaining LaLiga rights packages

The Mediapro agency has today (Thursday) acquired the remaining two packages of LaLiga Spanish football domestic rights for the three seasons from 2016-17 to 2018-19.

LaLiga said Mediapro submitted the best bid of €17m ($18.7m) for package 2, which includes free-to-air rights to the second-pick live Copa del Rey match and first-pick semi-final, but doesn't include the final of the knockout competition.

LaLiga added that Mediapro submitted the only bid for package 5 – digital on-demand rights to all matches – and will pay €3m for this package.

Earlier this month, Mediapro acquired three packages of LaLiga Spanish football rights for a total fee of €55.8m. The rights, covering the top-tier Liga, second-tier Segunda División and Copa del Rey, will be exploited on Gol, a new free-to-air sports channel that was launched by Mediapro in June.

Mediapro acquired package 1 – covering one free-to-air Liga game per week featuring clubs not involved in European competitions – for €13.8m. The agency’s deal for package 3, worth €27m, covers free-to-air highlights of all LaLiga content, including up to 12 minutes per match. The final package acquired by Mediapro was package 4, covering six live Segunda División games per week, in a deal worth €15m.

LaLiga, which operates all of the competitions, said at the time that reserve prices were not met for packages 2 and 5 and set a June 28 deadline for bids for the packages in a new auction.