Spanish agency Mediapro will invest more in esports after hailing 2016 as its “best ever year.”
Mediapro said that its investment in the LVP esports league had helped to boost its audience by 20 per cent last year.
The agency reduced its net debt from €231m ($245m) in 2015 to €143m last year on the back of full-year turnover of €1.536bn, up from €1.51bn the previous year. Earnings before interest, tax, depreciation and amortisation also increased to €162m from €130m.
Mediapro also said that 70 per cent of its revenue was generated through international clients.
In announcing its full-year financial results, Mediapro also highlighted the growth of its three newest sports channels – pay-television broadcaster beIN LaLiga, free-to-air channel Gol and Canal F1 in Latin America.
The results have been announced as several suitors continue to hold talks over a possible takeover of Mediapro’s parent company, Imagina.
Last month venture capital funds Access Industries, Advent International and Pamplona Capital Management were reported to be the three finalists in contention to acquire a controlling stake in Imagina, according to El Confidencial.