The MP & Silva agency has agreed a four-year extension to its content and media advisor partnership with Arsenal Broadband Limited, the digital arm of English Premier League football club Arsenal.
The existing six-year deal had another two years to run, but will now extend through until the 2018-19 season.
Under the new deal, MP & Silva will continue to distribute the club’s international programming block – the Arsenal Media Channel – and remains the North London club’s strategic media advisor.
The Arsenal Media Channel provides a weekly three-hour programming block of delayed match coverage from all domestic competitions, along with news, interviews and behind-the-scenes club life stories. MP & Silva will continue to distribute this content worldwide, across all platforms, excluding mobile.
The new deal follows on from the announcement earlier this year that in 2013-14, MP & Silva delivered a record distribution of the Arsenal Media Channel to 130 territories in five continents, covering a potential audience reach of 392 million households in Europe, Asia-Pacific, the Middle East and North Africa, Latin America and North America.
MP & Silva also, under a separate deal with the club, distributes both Arsenal’s pre-season match programme and the Emirates Cup, one of football’s leading pre-season club tournaments.
Riccardo Silva, MP & Silva founding partner, said: “We’re delighted to continue to work with Arsenal to provide original content, which we will jointly create to serve the fragmented way that the club’s 30 million supporters around the world experience their media. Sharing the knowledge and skills in our two organisations is a great combination, as we look to move from the traditional television-centric approach, towards a broader multi-platform experience.”