North American basketball league the NBA has signed a multi-year digital partnership with Argentinian daily sports newspaper Olé to offer fans in the country access to online video content.
Under the terms of the deal, Olé will launch the first-ever NBA official website designed specifically for fans in Argentina.
The NBA.com/Argentina website will feature a range of official video content, daily news, interviews, statistics and editorial coverage. The website will also be linked to various social media outlets.
NBA.com/Argentina will become the NBA’s 17th international website. The NBA was the first US sports league to offer international web platforms for fans, with the first, NBA.com/Japan, being launched in 1999.