NBA legend invests in 15 Seconds of Fame

NBA basketball legend Kobe Bryant has invested in 15 Seconds of Fame, a new social media platform that delivers personal video content to fans at live events.

15SOF said that five-time NBA champion Bryant (pictured) has acquired a financial interest in the app, and has also agreed to advise the company. Bryant’s investment company, Kobe Inc., will leverage its operational and business expertise to aid 15SOF’s growth.

In February, 15SOF entered into a multi-year partnership with MLBAM, the interactive media and internet company of Major League Baseball. The agreement focuses on fan appearances during live baseball game broadcasts.

The 15SOF app delivers moments where a fan is captured on screen during broadcasts in high-definition video directly to their smartphones following the conclusion of each game. This content can then be shared instantly across social networks.

"15SOF delivers important moments to consumers seamlessly," Bryant said. "I've seen first-hand how much these personal video moments matter to fans and, through IP innovation, 15SOF has essentially opened up a new medium to consumers, as well as brands and licensers."

15SOF also has partnerships with teams throughout MLB, American football league the NFL, the NBA, ice hockey league the NHL and college sports to deliver fan videoboard moments.