US Olympic Games broadcast rights-holder NBC has formed a partnership with social media website Facebook to enhance its coverage of the London 2012 Games.
Facebook will host a page dedicated to NBC Olympics, a division of the NBC Sports Group, featuring news and information, polls, photo galleries, trivia and shareable images. Fans that ‘like’ NBC Olympics on Facebook will have the opportunity to unlock exclusive content. NBC Olympics has also launched a Facebook timeline app on NBCOlympics.com, so users can share the London 2012 Olympic Games content they are consuming with their friends.
As part of the collaboration, NBC Olympics’ coverage of the London Games will include the launch of ‘Talk Meter’ – a new Facebook data tool. The tool will inform viewers about stories, results, athletes and events that other fans of the Olympic Games are talking about on Facebook. Representatives from Facebook will work with NBC editorial teams to produce social media segments that will air throughout the Games across the NBC networks that are carrying Olympic coverage.
“NBC is committed to engaging fans and consumers on every platform,” Gary Zenkel, president of NBC Olympics, said. “Social media is an important part of how fans consume and interact during the Olympics. We are thrilled to be collaborating with Facebook to serve fans as they watch and celebrate the London Olympic Games.”