NBC sold out advertising spots for its coverage of this year’s NFL Super Bowl game on February 5 for a record average fee, according to Seth Winter, senior vice-president of sales and marketing at the US network’s sports division.
Winter said the advertising sold at an average of $3.5m (€2.7m) per 30-second slot. The New York Times reported that the average was up from about $3m per 30 seconds for last year’s Super Bowl, which was broadcast by the Fox network, and NBC would earn about $208m after agency commission deductions.
“We have shattered any recent revenue stories in regards to the Super Bowl,” Winter told USA Today. He added that sales were completed by November 24. Winter said there would be fewer 30-second spots and more “long-form” advertisements of 60 seconds or more than last year.
Car manufacturers Volkswagen, General Motors, Toyota, Hyundai and Kia are returning as advertisers, while Dannon will become the first yoghurt producer to have a Super Bowl advert. Internet domain service GoDaddy and tyre manufacturer Bridgestone have acquired two advertising spots each.