NBCU Olympic viewership soars with expanded streaming

(Michael Reaves/Getty Images)
(Michael Reaves/Getty Images)

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.  

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here