![LSU players hold the championship trophy after defeating Iowa 102-85 in the 2023 NCAA Women's Basketball Tournament championship game (Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/04/LSU.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9.9 million viewers tuning in as Louisiana State defeated Iowa, a 103-per-cent increase from the previous year.
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