The Nordic Entertainment Group media company has struck an exclusive rights deal with the Women’s Tennis Association.
Under the agreement, the company – more commonly known as Nent Group – will provide exclusive coverage in Finland, Norway and Sweden of more than 50 tournaments per year from the WTA Tour.
Nent Group will provide coverage on its Viaplay streaming service, with selected matches available on the company’s television channels.
Coverage will include the season-ending WTA Finals, as well as the tour’s tournaments in Auckland, Brisbane and Shenzhen.
In tennis, Nent Group already has rights to the men’s ATP World Tour Masters 1,000 series and season-ending ATP World Tour Finals across Denmark, Norway and Sweden. The company also has rights in Denmark to the ATP World Tour 500 and 250 series.
The length of the new agreement, which will begin in the New Year, was not revealed.
Nent Group also shows coverage of the Uefa Champions League, English Premier League, German Bundesliga and Ligue 1 football tournaments, as well as the NHL and KHL ice hockey leagues, Formula One and the NFL American football league, among other properties.