HomeNewsTennisFinland

Nent Group secures exclusive WTA rights

The Nordic Entertainment Group media company has struck an exclusive rights deal with the Women’s Tennis Association.

Under the agreement, the company – more commonly known as Nent Group – will provide exclusive coverage in Finland, Norway and Sweden of more than 50 tournaments per year from the WTA Tour.

Nent Group will provide coverage on its Viaplay streaming service, with selected matches available on the company’s television channels.

Coverage will include the season-ending WTA Finals, as well as the tour’s tournaments in Auckland, Brisbane and Shenzhen.

In tennis, Nent Group already has rights to the men’s ATP World Tour Masters 1,000 series and season-ending ATP World Tour Finals across Denmark, Norway and Sweden. The company also has rights in Denmark to the ATP World Tour 500 and 250 series.

The length of the new agreement, which will begin in the New Year, was not revealed.

Nent Group also shows coverage of the Uefa Champions League, English Premier League, German Bundesliga and Ligue 1 football tournaments, as well as the NHL and KHL ice hockey leagues, Formula One and the NFL American football league, among other properties.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.