Internet company Yahoo has agreed a deal to become the official digital partner of Asian mixed martial arts series the One Fighting Championship.
Although the length of the deal was not disclosed, it was confirmed the partnership will cover the South East Asia region, including Singapore, Indonesia, Malaysia, the Philippines and Vietnam.
Under the agreement, Yahoo will host exclusive One FC video content on a dedicated section of its Yahoo Sports website.
Content will include fighter interviews, match highlights and breaking news. Promotional trailers will also be broadcast within such content.
The content will be translated to several different languages and customised according to each region.
One Fighting Championship chief executive Victor Cui said: “This partnership is a game changer that will redefine online content for Yahoo and One FC. This partnership is the first time Yahoo has formed a partnership with a mixed martial arts organisation. One FC has a 90 per cent market share in Asia while Yahoo is one of the most recognised digital brands in the world and this monumental partnership will elevate mixed martial arts content to another stratosphere.”