Football media platform OneFootball has unveiled a new brand identity and released a redesigned app.
The Berlin-based company worked commissioned DesignStudio, the London-based branding and digital creative agency, for the rebranding exercise.
On the specifics of the rebrand, OneFootball said: “At the heart of the new brand stands the new logo with a simpler design to represent the number ‘1’ but also a person kicking a football, a reference to OneFootball’s heritage.
“The logo is complemented by a set of vibrant colours, a new wordmark, a new typeface and distinct ‘hype’ patterns that bring the brand to life with impact and energy. The new brand is bold, loud and creates a whole new vibe for OneFootball and its users.”
The previous OneFootball logo featured a footballer on a green background and evoked memories of the football pictogram used for the 1972 Olympics in Munich.
DesignStudio worked with the Premier League on its rebrand implemented ahead of the 2016-17 season.
OneFootball said that the redesigned app, which incorporates ‘dark mode’ technology offers a “fresh, clean interface that is even simpler and smarter”.
Franz Koch, OneFootball’s chief operating officer, was the driving force behind the need for a rebrand, having joined the company in September 2018.
Koch, the former chief executive at sportswear group Puma, said: “As football has evolved, so has OneFootball. It’s no longer just about the 90 minutes – but a whole new world where we see sports, music, fashion, gaming and culture bleed into each other. We wanted to adapt to this new reality and have our new brand reﬂect the lifestyle and state of mind of the new generation of football fans.
“We needed a brand that truly reﬂects the emotional connection of fans with the beautiful game and our spirit of innovation.”
OneFootball was formed in 2008 and is best known as a provider of football news, data and statistics. It has also made moves into the live streaming of football matches in the last 18 months.
It has signed various pay-per-view distribution agreements with broadcasters and football rights-holders, including deals for the Polish Cup, with Sportdigital Fussball, Sky Deutschland and Eleven Sports.
Editorial content agreements signed recently by OneFootball include tie-ups with Bundesliga side Schalke and Premier League outfit Manchester City. A strategic distribution tie-up with Dugout was also announced in April.