PA Group, the parent company of the Press Association news agency, has agreed a deal to acquire a 61-per-cent stake in video streaming company StreamAMG.
In a statement, PA Group said that the investment will support the expansion of StreamAMG’s services into new territories and sectors, such as sport and racing.
StreamAMG founders Duncan Burbidge and Joe Bray will continue to run the company as chief executive and chief technology officer, respectively.
PA Group has an option to acquire the remaining shares in StreamAMG.
Clive Marshall, chief executive of PA Group, who will now become chairman of StreamAMG, said: “Video is already a central part of our content proposition to both our media and corporate customers, and the acquisition adds new capability in live-streaming, web-casting and video-on-demand, enabling new and existing clients to monetise content more effectively.”
StreamAMG works with various brands across Europe, and in the UK provides services to most teams in the English Premier League club football competition.