![(Kevin C. Cox/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2024/07/GettyImages-2163817104.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here