PDC extends streaming rights, data partnership with Sportradar

The Professional Darts Corporation has extended its wide-ranging partnership with sports and betting-related service provider Sportradar.

Sportradar will retain its position as the official data and live media-rights partner of all PDC events until the end of 2022 after signing a new five-year deal with the body.

Sportradar will distribute official data to the betting industry on an exclusive basis and to the media industry on a non-exclusive basis.

The company will also hold exclusive live audiovisual rights for more than 700 matches per year across the World Series of Darts and the European Tour.

Sportradar first linked up with the PDC in 2011.