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Penn Relays secures FloSports digital rights deal through 2025

The Penn Relays, the oldest and largest track and field competition in the United States, has struck a five-year digital rights deal with streaming service FloSports through 2025.

FloSports will now globally stream more than 350 Penn Relays’ events over 32 hours during the historic three-day event, which takes place annually during the last weekend in April at the University of Pennsylvania's Franklin Field in Philadelphia.

The two parties will also collaborate to develop additional content throughout the year.

All Penn Relays programming and content will be distributed on FloSports’ dedicated athletics vertical FloTrack.

“FloSports and the Penn Relays have a rich history together and we’re proud to partner with this incredible organization once again,” says Ryan Fenton, FloSports director of rights acquisition.

“We look forward to streaming this legendary competition for the next several years and collaborating with the team at Penn to showcase the thousands of inspiring athletes competing, create lasting historic moments for the fans and produce compelling content that brings greater attention to this sport," Fenton said.

The 2021 Penn Relays was canceled in its traditional format last month due to the ongoing coronavirus pandemic and local restrictions on travel, visitors, and large gatherings.

Instead, the Penn Relays will host a local collegiate-only track and field meet on April 24 that is consistent with the Ivy League Council of Presidents’ parameters regarding spring sport competition.

The FloSports partnership was secured by JMI Sports, the exclusive multimedia rights partner of Penn Athletics and The Penn Relays.

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