PGA Tour and USA Today partnership expands into digital content

The US PGA Tour golf organisation has expanded its multi-year marketing partnership with the USA Today Sports Media Group to include new digital content initiatives.

As part of the agreement, the PGA Tour and USA Today Sports will collaborate on several different digital content initiatives across their platforms in 2014 and beyond, including PGA Tour video, stats/scoring and news/editorial.

Evan Kamer, vice-president of sports marketing for the USA Today Sports Media Group, said: “We’re really proud to be able to expand our relationship into the digital space, and to continue to help them maximise great content and marketing opportunities for the Tour and its sponsors.”