The PGA Tour has extended its partnership with Xumo TV, which includes highlights, player interviews, tournament previews, and Featured Holes coverage from PGA Tour Live.
Xumo is a free streaming service with over 180 channels that include music, news, sports, and entertainment. It is available on smart TVs, iPhone, Pad, Android devices, Roku, or cast with AirPlay, Chromecast, Miracast, and Screencast.
The PGA Tour channel on Xumo features over 150 hours of live programming, including 22 events of Featured Holes coverage commencing with the Farmers Insurance Open through the conclusion of the FedExCup Playoffs at the PGA Tour Championship. Xumo will will also replay 67 of Tiger Woods’ PGA Tour victories on-demand.
Luis Goicouria, the PGA Tour’s senior vice president of media, said: “Xumo has been a great distribution partner, helping bring PGA Tour content to new audiences across a multitude of screens, devices and set-top boxes. We see tremendous value in Xumo’s ability to deliver our content in a manner that fans prefer.”
It recently emerged that Comcast is in advanced negotiations to acquire Xumo as the US-based cable giant considers ways to ramp up its over-the-top offerings. The talks between Comcast, which owns NBCUniversal and European pay-TV operator Sky, are exclusive but “it is possible that negotiations could break down”, according to sources speaking to the Wall Street Journal.
The California-based OTT platform is owned by electronics retailer Panasonic and media company Meredith Corporation.
Xumo was launched in 2011 and now has a footprint of over 35 million US households. It offers over 90 different channels across various genres, including sport.
Edgesport, the action sports channel operated by IMG, is one of the latest channels to be added to Xumo following a carriage agreement signed last year.
Other sports channels available to Xumo’s US viewers include: Fox Sports; Fox Deportes; Eleven Sports; Copa90; Sports Illustrated; Football Daily; Motorvision; Hard Knocks Fighting; Glory Kickboxing; MMA Junkie; World Surf League; Cycle World; ACC Digital Network; plus esports channels Mobcrush and eSports Revolution.