Golf’s PGA Tour has agreed a strategic partnership with internet company Yahoo to deliver free, live, and on-demand video content from its tournaments to fans around the world.
Terms of the deal were not disclosed, but it commenced yesterday (Thursday) with the Pebble Beach Pro-Am event.
Moving forward, Yahoo users around the world will be able to stream featured holes coverage from the Tour’s streaming video service, PGA Tour Live, during the early rounds of tournaments such as The Players Championship and the FedEx Cup Playoffs.
Yahoo will also offer global access to VOD PGA Tour content, including access to highlights and original content from tournaments from the Tour itself, as well as the PGA Tour Champions, Web.com Tour, PGA Tour Latinoamérica and PGA Tour Canada.
The companies have also launched a live, co-branded PGA Tour leaderboard, which includes live play-by-play, shot-by-shot graphics, live audio, and VOD.
Phil Lynch, vice-president of media partnerships at Yahoo, said: “Bringing PGA Tour’s premium content to Yahoo makes a great addition to our lineup and further demonstrates our commitment to delivering the best digital sports content to our users and advertisers.”