The Pitch International agency has struck rights distribution deals with Racecourse Media Group, which controls the media rights of 30 British racecourses, and English racecourse Ascot.
The lengths of the “long-term” agreements were not disclosed, but the deals will begin on January 1, 2013.
Under the deals, the agency will sell RMG and Ascot’s international rights. The rights do not include betting platforms and also exclude the Middle East, where earlier this month RMG and Ascot agreed a four-year deal, from 2013 to 2016, with state-owned media company Dubai Media Incorporated.
“The rights represent some of the world’s finest racing and we very much look forward to marketing these events to our broadcast partners,” Pitch International managing director Jonathan Rogers said.