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Porto broadens exposure with SFR tie-up

Portuguese Primeira Liga football club Porto has agreed a deal with French telco SFR for carriage of its in-house television channel.

Porto Canal will be distributed to SFR subscribers under its Portuguese package Grand Lusophone, with free access being provided for the months of February and March.

Terms of the deal were not disclosed but SFR is majority owned by fellow telco Altice. Altice, which owns Portugal Telecom and its pay-television operator Meo, in December agreed a 10-season deal with Porto, from 2018-19 to 2027-28, worth a total of €457.5m ($499m).

The rights cover Porto’s home games in the Primeira Liga. The deal includes shirt sponsorship rights, beginning in January 2016 for an undisclosed period, and distribution rights for Porto Canal, for 12-and-a-half years, running until May 2028.