Premier Lacrosse League signs Sportsnet as Canadian distribution partner

The Premier Lacrosse League is extending its reach in Canada by making Sportsnet its exclusive distribution partner in the country.

Sportsnet will air 16 PLL games, which are being produced and broadcast by NBC in the United States, for the remainder of the season in Canadian markets via its family of platforms: Sportsnet, Sportsnet 360,  Sportsnet ONE, and its direct-to-consumer streaming platform Sportsnet NOW+.

The start-up league, founded by Paul and Mike Rabil, will play regular-season games at Tim Hortons Field in Hamilton, Ontario, on Aug. 17-18.

After two weekends of action, the PLL has had a mixed start with an initial weekend attendance of 13,681 at the Gillette Stadium in Foxborough, Mass, followed by a crowd of 10,773 fans at Red Bull Arena in Harrison, N.J.