UK horse racing pay-television broadcaster Racing UK has agreed a carriage deal with the YouView platform, which is available through BT TV, TalkTalk TV and Plusnet TV.
The deal will open up the channel to an additional 2.5 million people in the UK.
Racing UK, which is already available through digital-television service Freeview, will be accessible on YouView via channel 231.
YouView struck the agreement with Racecourse Media Group, Racing UK’s parent company.
Clive Cottrell, director of marketing at RMG, said: “Hopefully this exciting new agreement with YouView will appeal to those viewers who aren’t satellite or cable customers and therefore open up a new audience for us.”
YouView is also available via stand-alone retail boxes.