Lagardère Unlimited, the sports marketing division of media conglomerate Lagardère, has announced that Shaila-Ann Rao is leaving her role as the chief executive of the Sportfive International agency.
In October, Lagardère Unlimited said that Sportfive International and IEC in Sports, two of its biggest agencies, had united to form a joint venture for activity across Europe and Africa, with Rao assuming responsibility for media distribution, production and digital innovation.
In a statement today, Sportfive said: “Further to this, the development continues and it has been decided that the Geneva office of Lagardère Unlimited’s media and production unit will undergo adjustment. As such, Shaila-Ann Rao, chief executive of Sportfive International, has decided to step down from her role.”