Urbano Cairo, the president of RCS MediaGroup, has said that commercial broadcaster La7 is interested in acquiring rights for the Giro d’Italia cycling race in Italy.
The rights to the Giro were held by state broadcaster Rai in a four-year deal that expired with this year’s event.
“The aim is to give the tour greater visibility, and everything is possible,” Cairo told the DataSport news service.
However, Cairo added that La7’s offer has to be “very competitive.”