RDA deal to grant maiden TV exposure for Emirates Airline T20

The RDA agency has agreed a three-year deal to distribute global media rights to Twenty20 cricket tournament the Emirates Airline T20.

The agreement will commence with the 2017 edition of the competition, which will be held at Dubai Sports City Stadium on March 23-24.

The tournament is now in its seventh year, but the RDA deal represents the first time that it will have live television pictures produced.

Indian pay-television broadcaster Ten Sports has already acquired live rights for the competition throughout the Indian subcontinent, under a deal agreed with RDA.

Pakistan Super League franchises Peshawar and Lahore, Caribbean Premier League champion Jamaica Tallawahs and English T20 Blast teams Birmingham Bears, Durham Jets and Lancashire Lightning will compete in this year’s event.