Spanish LaLiga football club Real Madrid has agreed a partnership with social media platform Snapchat ahead of this weekend’s home match against fierce rival Barcelona.
Snapchat users who attend the game can upload personalised pictures to the platform, with the club selecting the best content to create a video that will be shared with Snapchat users around the world.
The video will be available via the Real Madrid Snapchat account on the social media platform’s mobile application for 24 hours.
After the match, the club will upload content to its Snapchat account on a regular basis to allow fans to access additional content such as training sessions and behind-the-scenes match-day coverage.