The Saran Media agency has expanded its multi-year partnership with the NBA by acquiring broadcast rights to the North American basketball league in eight European and central Asian markets.
The new deal will provide season-long coverage of the NBA on television for viewers in Azerbaijan, Belarus, Kazakhstan, Moldova, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.
Saran Media will broadcast a minimum of three regular-season games per week during the 2014-15 regular season in Russian and Turkish, along with marquee NBA events including All-Star 2015 in New York City, the complete Eastern and Western Conference Playoffs, and the NBA Finals in June, along with NBA Action, a weekly highlights show.
The partnership between the organisations began in 2012 when the NBA and Saran Media announced a digital partnership in Turkey that included the launch of NBA.com/Turkey, the online portal for NBA fans in Turkey hosted within a special section of ajansspor.com.
The following year, the NBA and Saran Media announced a multi-year television partnership providing fans in Georgia with comprehensive coverage of the NBA in Georgian.