SendtoNews links up with MLB Advanced Media

Digital sports video agency SendtoNews has struck a global distribution deal with the MLB Advanced Media division of Major League Baseball.

Under the deal, SendtoNews will have digital distribution rights for MLB game highlights, interviews and other MLB-related video to local news websites throughout the US and Canada as well as any other territories worldwide where MLB Advanced Media has partnerships.

The deal includes archived content, long-form original programming and global rights for the distribution of Minor League Baseball short-form digital video content.