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Serie B secures distribution in Australia, New Zealand and sub-Saharan Africa

(Photo by Ivan Romano/Getty Images)

Italy’s Serie B will be broadcast for the first time in Australia, New Zealand and sub-Saharan Africa after Helbiz Media, the league’s international rights distributor, reached agreements with intermediaries Athletic Sports Group and Dharma Media.

Athletic Sports Group has duly distributed the rights in sub-Saharan Africa to Talent Sports & Talent Soccer, a new free-to-view OTT streaming platform, SportBusiness understands.

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