The One Championship mixed martial arts series has agreed a deal with Singapore-based telco Singtel that will allow fans to access content on their mobile devices.
The championship, which holds events in Asia, has signed a memorandum of understanding with Singtel and its mobile associates, Globe and Telkomsel.
Under the arrangement, Singtel’s mobile wallets and carrier billing services will be integrated into the new One Championship app, which launched today (Friday) and offers live and repeat coverage of the series’ events.
Original content will also be produced under the partnership.
“Content, particularly premium sports content, delivered over our advanced network is one of the key pillars of our consumer strategy,” said Arthur Lang, chief executive of Singtel's International Group.
“This is why we will also be exploring ways to develop and deliver exclusive martial arts content to not just customers in Singapore and Australia but also our regional associates in Thailand, the Philippines, Indonesia and India. Sports content is a big winner with our consumers, with millennials comprising a large part of our customer base.”