Siyaya TV snaps up South Africa football team rights

New pay-television broadcaster Siyaya TV has acquired media rights in South Africa for the country’s national football team matches.

The deal with the South African Football Association (SAFA) will start when the governing body’s current contract with public-service broadcaster the SABC ends on April 30, 2015.

The agreement will reportedly be worth R175m (€12.2m/$16.6m) per year over six years, from 2015-16 to 2020-21.

The rights include all national team matches, including age-group games and friendly games, plus the second-tier Motsepe League domestic division, the top-tier women’s league, a SAFA magazine programme and the annual SAFA Awards.

Siyaya TV was previously expected to launch next May.

Reports suggest that the governing body will help the broadcaster to acquire rights for other football events.