Pay-television broadcaster Sky Deutschland has acquired exclusive rights in Germany to the ATP Cup, a new team competition organised by the men’s Association of Tennis Professionals that will launch in January.
The deal represents a widening of Sky Deutschland’s existing agreement ATP Media, the broadcast rights sales arm of the ATP Tour, and covers the inaugural edition of the new tournament, which will be held in the Australian cities of Sydney, Brisbane and Perth from January 3-12.
As well as holding exclusive rights to the event in Germany, Sky will provide non-exclusive coverage in Austria and Switzerland. All matches featuring the German team will be shown live, with selected matches to be shown free-to-air on the Sky Sport News HD channel and on skysport.de.
Sky extended its rights deal in Germany and Austria with the ATP in December 2018. Under the agreement, Sky will continue to show coverage of the ATP Tour until the end of 2023.
The inaugural ATP Cup will be broadcast in Australia by commercial broadcaster Nine. The event will serve as a lead-in to its coverage of the Australian Open grand slam tournament.
In March, ATP Media issued an international media-rights tender for the tournament.