Sony partners with restaurant chain for cricket viewing experiences

Faf du Plessis of South Africa in action batting as Alex Carey of Australia looks on during the Group Stage match of the ICC Cricket World Cup 2019 between Australia and South Africa at Old Trafford on July 06, 2019 in Manchester, England. (Photo by Clive Mason/Getty Images)

Indian pay-television broadcaster Sony Pictures Television is partnering with restaurant operator Impresario Entertainment and Hospitality to create live viewing experiences for cricket fans during the upcoming Australia tour of South Africa.

Sony has the exclusive media rights in India for the tour under a deal with Cricket South Africa. The tour runs from February 21 until March 7, and comprises three T20 internationals and three one-day internationals.

Impresario has been appointed Sony’s ‘On-Ground Screening Partner’ for the series. The six matches will be shown live at 25 branches of Impresario’s Social restaurant chain, in New Delhi, Mumbai, Pune, Chandigarh and Bengaluru. Cricket bats signed by the Australia team will be showcased at three of the restaurants, and fans will be invited to share pictures from the event on social media.