The Liga de Fútbol Profesional, the Spanish football league, has teamed up with the Spanish Sports Council (CSD) to launch a wide-ranging campaign targeting piracy of the league’s media rights.
The campaign has the backing of all clubs from the top-tier Liga and second tier Segunda Division, which were represented at the presentation by Atlético Madrid president Enrique Cerezo and Rayo Vallecano manager Paco Jémez.
The LFP has launched the campaign on television, radio, social media and at first and second division stadiums. The advert contains scenes in which fans commit fouls on players from their own team to convey the message that anyone who engages in piracy is working against their club and its competitiveness.
LFP president Javier Tebas said the campaign against audiovisual fraud “is one of the most important in football.” He added: “If we do not eradicate the problem of piracy we will ruin the sports industry and in this particular case, the football industry.”