Sportfive International and IEC in Sports, two of media group Lagardère Unlimited’s most prominent sports marketing agencies, have united to form a dedicated media and production hub for activity across Europe and Africa.
The hub’s services cover media distribution, production and digital innovation and will be led by Shaila-Ann Rao, chief executive of Sportfive International and Daniel Franck, chief executive of IEC of Sports.
The agencies will engage in mutual cooperation and business activities for the benefit of rights-holders, broadcasters and other media partners. Both brands will continue to exist so as to maintain brand identity and reflect their market position.
Sportfive said: “By combining forces, the two agencies are able to share their extensive network of contacts, numerous years of experience and eclectic mix of dynamic international staff to offer existing and new clients an even higher level of agency services.”